What is Beat Bar Beauty?

Beat Bar Beauty celebrates diversity in the complexions of women from around the globe; Allowing makeup to serve as an expression of various ideas, attitudes, and social statements. What differentiates Beat Bar Beauty from other make-up service companies is that we specifically cater makeup looks to the variety of complexities in colors that make up the compositions of each client's skin tone. We seek to  enhance and celebrate the beauty in skin discoloration and hyper-pigmentation. Statistics show that 42% of women of color are affected by skin discoloration and hyper-pigmentation. At Beat Bar Beauty we always provide custom color blends and we never use just one shade of color on our clients . Our not-for-profit organization The Beauty Stain Project works specifically on inner beauty and self expression. The Beauty Stain Project is about being comfortable in ones skin and embracing unique and severe physical conditions as true beauty. Together Beat Bar Beauty and The Beauty Stain Project empowers women to feel confident with or without make up.

The Founders

 Christine Placide, Co Founder

Christine Placide, Co Founder

CHRISTINE PLACIDE, A LAWYER, MEDIATOR, MENTOR, AND CERTIFIED ZUMBA INSTRUCTOR BEGAN HONING MAKEUP ARTISTRY SKILLS WHILE PERFORMING WITH THE CHUCK DAVIS DANCE COMPANY AND DANCE COMPANIES FROM OVER 8 DIFFERENT COUNTRIES IN THE AFRICAN DIASPORA FOR THE ANNUAL DANCE AFRICA FESTIVAL . BORN AND RAISED IN BED-STUY, BROOKLYN, NY. AS A PRINCIPAL DANCER AND DANCE INSTRUCTOR CREATIVE ARTISTIC EXPRESSION WAS ALWAYS SECOND NATURE AND A HOLISTIC FORM OF THERAPY FOR HER. CHRISTINE STARTED BEAT BAR BEAUTY, LLC WITH HER BEST FRIEND, RAMONA SELVARAJAH. HER PASSION FOR MAKEUP AND BATTLES WITH HER OWN DERMATOLOGICAL CONDITIONS AS A RESULT OF BEING DIAGNOSED WITH LUPUS MOTIVATED HER TO START THE COMPANY'S BEAUTY STAINED PROJECT, THE PROJECT SEEKS TO EMPOWER WOMEN WHO HAVE BEEN DIAGNOSED WITH SKIN DISORDERS SUCH AS VITILIGO WHO ARE UNDER PRESSURE TO HIDE THEIR ALTERED SKIN PIGMENTATION. THE BEAUTY STAINED PROJECT PROMOTES FEMALE EMPOWERMENT BY MAKING WOMEN FEEL CONFIDENT  WITH OR OUT WITHOUT MAKEUP.

 Ramona S. Co-Founder

Ramona S. Co-Founder

 

Ramona Selvarajah is a global health strategist for women in developing countries. An MPH (Masters in Public Health) graduate specializing in Global and reproductive Health, her passion for empowering women goes beyond health. Raised in Ohio and a fellow Ohio State alum with a Microbiology and International Studies background, Ramona moved to New York City to further her public health career. Diagnosed with Vitiligo a depigmentation skin disorder, In 2013, Ramona started a make up services company known as Beat Bar LLC with her long time business partner/ friend Christine Placide. With Christine’s artistic make up expression experience and Ramona’s focus on empowering women the dynamic duo have created a powerful mission to serve and empower women of all ethnicities through both inner and outer beauty. The Beauty Stain Project has been a dream of both Christine and Ramona's- a dream where  all young girls to become more comfortable within their own skin first before applying make up. 

WITH CHRISTINE’S ARTISTIC MAKE UP EXPERIENCE AND RAMONA’S FOCUS ON EMPOWERING WOMEN THE DYNAMIC DUO HAVE CREATED A POWERFUL MISSION TO SERVE AND EMPOWER WOMEN OF ALL ETHNICITIES THROUGH BOTH INNER AND OUTER BEAUTY. THE BEAUTY STAIN PROJECT HAS BEEN A DREAM OF BOTH CHRISTINE AND RAMONA'S- A DREAM TO MAKE OTHERS MORE ACCEPTING OF THEMSELVES AND MORE CONFIDENT ABOUT THEIR APPEARANCE.